FAQ

What is Pebble?

Pebble is a web app that allows you to personalize your passive investments using a tool called Direct Indexing. You tell us what you want to own (or not own) and how much you are investing and we calculate everything else and our brokerage executes your trades quickly and efficiently.

The aim is to stay safely passively indexed but excluding whatever companies you wish to not own.


Who is Pebble for?

Everyone! But seriously Pebble is for anyone who wants to manage their investments very cheaply and safely but also add some of their individual or personal context.

If you have investments and don’t want to pay a lot of fees but do want to customize and personalize those investments, Pebble could be perfect for you.


What is Direct Indexing?

Direct indexing is actually a very old technique of buying all the individual components of the index rather than a pre packaged product such as an ETF or mutual fund that tracks the index itself.

For more, see our here.


What brokers do Pebble work with?

Pebble works with Alpaca currently and we plan on adding more. Alpaca is a commission-free stock trading platform and API. 

Learn more about Alpaca here.


What is an API?

API is the acronym for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. Each time you use an app like Gmail, send an instant message, or check the stock prices on your phone, you’re using an API.


Is Pebble a Robo Advisor?

No. Pebble is not a robo-advisor. Pebble is a software platform that helps self-directed investors express their personal preferences in their investment portfolios without charging high fees.


Why does Pebble so much on excluding rather than including individual stocks?

We think you should stay passively invested across a wide range of companies and assets. We want you to remain diversified. 


However, we also think that a lot of people might want their portfolio to reflect their personal circumstances or priorities. So, we start you with the entire S&P 500 (just over 500 names) and then allow you to slim down.


Can I manage someone else’s accounts?

Yes, you can manage a family member’s account.