about us

We believe finance owes us an explanation.

our mission

We're making investing easier for everyone to understand

Financial markets generate more data than any human can process. Pebble exists to close that gap. We turn overwhelming market noise into precise, explainable, and actionable insights. Our AI excels where others fall short, by delivering the why behind performance.

Year Founded
2021

Pioneering AI in brokerage

Deep Domain Expertise
15+ years

Average experience in finance & applied AI

meet the team

We know finance

Our executive team brings over 80 years of combined experience at the intersection of technology and finance. We've built an organization of experts with deep knowledge of financial markets and artificial intelligence, helping clients tackle critical challenges and seize emerging opportunities in financial services.

Justin Whitehead
Justin Whitehead
CEO & Co-Founder

Justin has a background in programming and software development, with a particular interest in developing and building tools and technologies in the financial industry. For over 20 years, he has built products and managed teams with the aim of making financial analysis and investing easier and more efficient. At FactSet, Justin led the development of its industry-leading portfolio analysis tool before subsequently leaving to join fintech Kensho. After Kensho's acquisition by S&P Global, Justin left to become the CTO at BotKeeper before founding Pebble in 2021.

James Esdaile
James Esdaile
COO & Co-Founder

With a background in investment and investing strategy, James was an academic before becoming a strategist and then a portfolio manager at Wellington Management, where he managed funds as part of the global bond team. Later, James worked at Kensho Technologies, where he led research efforts and worked across business development, product development, quality control and marketing from its seed stage through its sale to S&P Global. He co-founded Pebble Finance in 2021.

Chet Stuut
Chet Stuut
Chief Technology Officer

A software engineer with over 25 years experience, Chet has spent much of his career working at the intersection of finance and technology. Before joining Pebble Finance, Chet worked at Google, where he gained extensive experience in team management, large-scale project execution and building high-performance, secure networking protocols. Prior to Google, he held roles at FactSet and RBS Greenwich Capital, specializing in fixed income analytics, derivatives middle office systems and portfolio analytics. With deep industry experience, Chet leverages his expertise to solve complex client challenges with innovative and scalable solutions.

Scott Kortgard
Scott Kortgard
Chief Revenue Officer

Scott has over 20 years experience in financial technology and sales, with a specialized focus on delivering leading enterprise SaaS solutions to financial services firms, including retail brokers, wealth managers, and asset managers. Before joining Pebble Finance, Scott was at Fincentric, a division of S&P Global, where he led go-to-market efforts for several years. Prior to S&P Global, Scott was a business development leader for IHS Markit (acquired by S&P Global), Interactive Data (acquired by Intercontinental Exchange) and Dow Jones. He enjoys working with financial services firms to accelerate digital product innovation.

design + development

Our principles

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The talented individuals on our technical team average a decade of experience in software development, machine learning, and financial design, with careers focused on building and operating enterprise-grade portfolio analytics and AI systems in the financial sector.

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Precision over volume

One accurate insight is worth more than a thousand plausible ones. We obsess over correctness at every layer of our stack.

Humans in the loop

AI should augment human judgment, not replace it. We build systems that empower investment professionals, not automate them away.

Trust is non-negotiable

We operate in regulated markets where the stakes are real. Security, compliance, and transparency aren't optional extras — they're foundational.

Speed with substance

Markets don't wait. We deliver sub-second insights without ever sacrificing the depth and explainability our clients depend on.